Primitivism and Modern Indian Art
This publication chronicles a groundbreaking exhibition that investigates the manifestation of primitivism in the subcontinent's modern art history. Moving away from rigid,
Western-centric definitions, curator Giles Tillotson frames Indian Primitivism as an instinctive visual language closely aligned with indigenous traditions.
To complement this nuanced curatorial approach, the publication's design avoids academic rigidity, opting instead for a clean, intuitive layout. The typographic framework balances dense theoretical texts—which challenge the rules of Western art history—with expansive visual layouts that spotlight the raw, simplified vocabularies of India's modernist masters.
Client : DAG