Fabcafé Chocolate Bar

A collaboration that brought together the organic, wholesome philosophy of Fabcafé
with the bean-to-bar precision of Mason & Co. The visual language balances natural textures with modern, structural typography to convey both raw ingredient integrity and culinary refinement.

At its core, the geometric pattern mimics the distinct ink-and-grain texture of an Indian woodblock print, rooting the contemporary design within Fabindia’s heritage of traditional craftsmanship. Balanced with fresh pastel borders for flavour identification, the visual system speaks directly to the conscious, high-end consumer.

Client : Fabindia

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Primitivism and Modern Indian Art

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Happy Jars Peanut Butter